Archives: Mail Posts

    New rules modernising GST invoicing and record-keeping requirements will apply from 1 April 2023. The key change is removing the requirement to issue and hold a “tax invoice” document (which meets certain prescribed requirements on details required), and instead having GST requirements met provided specific GST information is held through various business records, for example commercial invoices or agreements. Tax invoices will be replaced by taxable supply information…  Read more

    Every business, large or small, deserves to be run as professionally as possible.  By setting up the right structure you can give your family business the best chance of success. While the family knows your business inside out, it can be helpful to have independent parties on hand to provide an external perspective. A family advisory board can offer fresh insight and perspective, giving your enterprise the edge.…  Read more

    Every business, large or small, deserves to be run as professionally as possible.  By setting up the right structure you can give your family business the best chance of success. While the family knows your business inside out, it can be helpful to have independent parties on hand to provide an external perspective. A family advisory board can offer fresh insight and perspective, giving your enterprise the edge.…  Read more

  Whether you’re running a small family business or one that employs dozens of people, defining roles and governance is vital for any SME. The basic roles in a company include ownership, governance, management, and operational. Setting out a clear structure can bring long-term benefits and prepare your company for growth. Ownership aside from literally owning the business, these are the people responsible for setting out an effective governance structure…  Read more

  Whether you’re running a small family business or one that employs dozens of people, defining roles and governance is vital for any SME. The basic roles in a company include ownership, governance, management, and operational. Setting out a clear structure can bring long-term benefits and prepare your company for growth. Ownership aside from literally owning the business, these are the people responsible for setting out an effective governance structure…  Read more

  So you’ve created your company from nothing, put years of blood, sweat and tears into its success, and retirement is just around the corner.  What do you do next? If you’re one of the lucky people who have an exit strategy, congratulations.  If you’re unsure what will happen, it’s time to think about succession planning. Succession can mean a number of things: handing over the reins to a new…  Read more

  So you’ve created your company from nothing, put years of blood, sweat and tears into its success, and retirement is just around the corner.  What do you do next? If you’re one of the lucky people who have an exit strategy, congratulations.  If you’re unsure what will happen, it’s time to think about succession planning. Succession can mean a number of things: handing over the reins to a new…  Read more

There are so many upsides to running a family business: working together as a close-knit unit and sharing the good times together. However, being in charge of one can be complicated as you juggle company interests with those of your loved ones. Family is loyal and dedicated, but problems can arise when emotions get in the way of business, or when family members have conflicting interests.  Running a family company…  Read more

There are so many upsides to running a family business: working together as a close-knit unit and sharing the good times together. However, being in charge of one can be complicated as you juggle company interests with those of your loved ones. Family is loyal and dedicated, but problems can arise when emotions get in the way of business, or when family members have conflicting interests.  Running a family company…  Read more

1.  Commit to moving your online marketing forward No excuses. This is important. 2.  Actively invite followers A sign on the counter, cross platform promotion, or simply ask. 3.  Conduct casual research Ask people, “How did you find us?”  So simple yet so valuable. 4.  Reassess How do your social posts stack up?  Wordy?  Overly styled?  Dull? It’s time for an honest evaluation.  Read more

1.  Commit to moving your online marketing forward No excuses. This is important. 2.  Actively invite followers A sign on the counter, cross platform promotion, or simply ask. 3.  Conduct casual research Ask people, “How did you find us?”  So simple yet so valuable. 4.  Reassess How do your social posts stack up?  Wordy?  Overly styled?  Dull? It’s time for an honest evaluation.  Read more

Facebook – the original platform for brands looking to attract Baby Boomers and Gen X (people aged 40 – 70). Twitter – where you can chime in on any conversation. Pinterest – more female-focused with content on design, fashion, fitness, lifestyle, and food. Instagram – your best photos and video clips for the older millennial demographic (people aged mostly 30 – 40). YouTube – useful for vlogging or video diaries. Snapchat – tell a fun, authentic…  Read more

Facebook – the original platform for brands looking to attract Baby Boomers and Gen X (people aged 40 – 70). Twitter – where you can chime in on any conversation. Pinterest – more female-focused with content on design, fashion, fitness, lifestyle, and food. Instagram – your best photos and video clips for the older millennial demographic (people aged mostly 30 – 40). YouTube – useful for vlogging or video diaries. Snapchat – tell a fun, authentic…  Read more

Gone are the scattergun style leaflet drops.  Now, Facebook targeted advertising allows you to choose your audience and track the success of each post. Facebook automatically shows your ads to people most likely to find them relevant, but you can also further target your ad delivery in three ways. Core Audiences:  Define an audience based on criteria such as age, interests, and geography. Custom Audiences:  Get back in touch with people who…  Read more

Gone are the scattergun style leaflet drops.  Now, Facebook targeted advertising allows you to choose your audience and track the success of each post. Facebook automatically shows your ads to people most likely to find them relevant, but you can also further target your ad delivery in three ways. Core Audiences:  Define an audience based on criteria such as age, interests, and geography. Custom Audiences:  Get back in touch with people who…  Read more

If you’re on a tight budget, blogs are an effective way to build trust, boost your reputation, and provide value advice while subtly promoting your business. Not a writer?  Too hard basket?  Spending time pulling together a few words to educate, inform, inspire your customers or clients is worth the effort. 1. Blog writing is a chance to establish yourself as an authority in your area of expertise and educate…  Read more

If you’re on a tight budget, blogs are an effective way to build trust, boost your reputation, and provide value advice while subtly promoting your business. Not a writer?  Too hard basket?  Spending time pulling together a few words to educate, inform, inspire your customers or clients is worth the effort. 1. Blog writing is a chance to establish yourself as an authority in your area of expertise and educate…  Read more

If you’re already on Instagram, then you’re among the 1.4 billion users making it the fourth most ‘active’ social media platform.  With a more visual format, it’s also one of the easiest to get right.  Here’s the latest insight from Insta expert, Tasha Meys, who co-hosts the top ranked Instagram podcast: Ace The Gram. Q: Does every business need to use Instagram? A: If you’re a ‘business to customer’ business…  Read more

If you’re already on Instagram, then you’re among the 1.4 billion users making it the fourth most ‘active’ social media platform.  With a more visual format, it’s also one of the easiest to get right.  Here’s the latest insight from Insta expert, Tasha Meys, who co-hosts the top ranked Instagram podcast: Ace The Gram. Q: Does every business need to use Instagram? A: If you’re a ‘business to customer’ business…  Read more

When it comes to the public perception of your business, creating a brand that resonates with the right audience is key.  A logo isn’t just a picture to represent your company, Case In Point Design’s Zoe Sizemore describes it as a ‘communication tool’. “Good marketing is all about repetition,” says Zoe, a graphic designer with 18 years’ experience. “It takes eight touch points to make a sale.  So, if someone sees…  Read more